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New Products [more] Womens Adidas Adicolor Series model:019572$137.00 $83.68 Save: 39% off  Mens Adidas Crystal Series model:019613$125.00 $76.68 Save: 39% off  Womens Adidas Adicolor Series model:019571$137.00 $83.68 Save: 39% off  |
shoesseach NewsMonday 04 January, 2010
adidas shoes for hiking The town of Herzogenaurach, near Hamburg, Germany had a huge impact on the story of the training shoe. In the year of 1948 the nicknamed 'godfather' of training shoes, adidas was launched on the world. Adolf Dassler, a cobbler working in Herzogenaurach, decided on a name for his new company. He combined his nickname 'Ad' with the first three letters of his surname Dassler, and the name adidas was born. He also decided to use lowercase 'a' to make the name stand out from rivals. When he died in 1978 aged 78 he held more than 700 patents related to sports shoes and other athletic equipment. He was honored by becoming the first non-american to be introduced into the American Sporting Goods Industry Hall of Fame. Adidas shoes was also groundbreaking away from the sports field by becoming the first sports brand to sponsor non-athletes (Run DMC).In 1949 adidas added the three stripes to its trainers to strengthen the shoe and add extra stability to the foot, the trademark that is now recognized around the world was launched.
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