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Monday 01 March, 2010

Adidas Superstar Sneakers In Both Basketball And Hip-hop Culture

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Today, the Adidas Superstar is no longer a performance basketball shoe, but it is still a fixture in hip-hop and urban street culture. Due to its rich history, the wide variety of styles and colors, and the enduring genius of its design, the Superstar continues to be a force in sneaker fashion.

The iconic Adidas Superstar trainers were introduced in 1969, as a low-top variety of the Pro Model shoe. It went on to become one of the major influences in both basketball and hip-hop culture. Adidas Superstars unique design elements included all-leather uppers, non-marking rubber soles, and of course the famous rubber "shelltoe," or protective rubber toe piece. Initially marketed to basketball players, it soon caught the attention of many of the best players in the NBA and NCAA. Kareem Abdul-Jabbar was the most notable user of the Adidas Superstar, but by the mid-70s over 75% of NBA players sported these unrivalled Adidas shoes.

Urban kids who looked up to basketball players often sported Adidas Superstars on the street through the 70s and 80s. The shoe received national prominence, however, when Run-DMC, a rap group out of Queens, decided that they would dress on stage the way they dressed in the streets. They wore the chunky Adidas Superstar sneakers with the tongues pushed out and laces undone, creating a hip-hop fashion that remains popular today. They identified with and promoted the shoe as they went on tours across the US, popularizing it outside of basketball culture.






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